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Buzzbrothers•cool creative collective•
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Sennheiser

How to turn an iconic audiophile brand into a sound revelation for every music lover

Sennheiser is the world's number one audiophile brand, revered by those who know. The problem? Most music lovers don't. Worse, they don't know they can expect more in sound. A new brand platform: Innovation Und Magic To win a broader audience and outplay the competition, we redefined the Sennheiser brand platform, from strategic foundations to brand narrative and creative direction.

A global product campaign as a first expression

Then we gave this new platform its debut on the world stage with the MOMENTUM 5 Wireless global launch campaign. The challenge? To show the unseeable. That where-have-you-been-all-my-life experience of sound. Our answer? To translate sound revelation into a visual expression. Each iconic music genre transports you into an immersive world, taking you center stage. It's time to share the best-kept secret in audio and rally listeners around the Truth in Sound.

Key metrics.

New Brand platform

2 master films

1 Product KV

5 hero prints

170 digital assets