Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•
Buzzbrothers•independent swiss creative agency•

MIB

How to disrupt a global employer-brand communication to emotionally connect with GenZ talent?

Communication
Aftermovie

Key metrics.

Willingness to work at JTI increased from 59% to 78%

MIB awareness increased from 19% to 26%

3.7K participants attended the 5th edition

60M reach achieved

319M impressions generated