In late 2017, Thomy, the famous mayo & mustard Swiss brand, made the decision to refresh their brand positioning. Perceived as a more traditional rather than fancy brand, it wanted to set up a new goal: reach Millennials by establishing Thomy as the destination brand for meal embellishment. That objective came with a new product range labeled “Taste that takes you places”.
Start 2018 with a multi-channel relaunch campaign.
Buying on a new brand identity well distanced from the mascots, we designed a new digital ecosystem able to better connect with millennials: It’s mission: taking millennials on a good food trip around the world.
#goodfoodtrip was all about enjoying and experiencing food in a new, simple and quick way. The way millennials like it. We showcased real-life situations, and Thomy services that matched millennials’ online habits.
A brand new website at thomy.ch.
A new Instagram channel, with 18 posts and 5 stories, all made from original photo shoots.
75 Facebook pieces of content between April and July.