Work details

Conforama

/ Digital Campaign
Context

2018 was the year of the Fifa World Cup in Russia. On the occasion of that unique event, Conforama wanted to  launch an out-of-the-box social media campaign to get closer to the Swiss fans and boost the brand.

Challenge

The Fifa World Cup is a very popular event for brands. Our challenge was to succeed in making Conforama visible and audible among all the conversations going on during the World Cup.

Strategy

With good preparation and good conditions, a match can only be perfect. Conforama has thought of everything to enable all the Swiss to live a perfect Fifa World Cup during summer 2018 with #THEPERFECTMATCH

Whether for a match between friends, in family, solo, in couple, with or without kids, there is everything at Conforama to design the ideal living room to watch the games. Throughout the event, Conforama accompanied the Swiss through entertaining social media content, to awaken and exalt the passion within.

The campaign had 2 phases:
Before the World Cup – Business objective: drive-to-store + drive-to-web.
During the World Cup – Visibility objective: engagement + conversation

Results

On Digital: 24,8k unique visitors on the landing page, 5’533 quiz players.
On Social media: 2,1M impressions, 12k clicks to the website, 53k engagement points, and a 2,26% engagement rate.