Honda
Digital Campaign
Strategy/ Production/ App/ Social Media/ Influence

How we reignited a passion amongst Swiss drivers and riders to discover the beauty of Switzerland.

Buzz Brothers has been accompanying Honda since 2011 and are proud to be their strategic and lead creative digital agency.

Honda
Digital Campaign
Strategy/ Production/ App/ Social Media/ Influence

Buzz Brothers has been accompanying Honda since 2011 and are proud to be their strategic and lead creative digital agency.

Our Mission

Through our existing work with Honda, we were tasked with the mission of establishing a new community of automobile drivers and motorbike riders, and to inspire them to get out and re-discover the pleasure of driving.

Honda Helvetic Tour

Swiss-born Buzz Brothers chose the beauty of Switzerland as the guiding theme in designing an interactive driving gamification experience. Known for its magnificent landscapes, stunning Switzerland was the obvious choice to provide the backdrop for the Honda Helvetic Tour.

In the driving seat

We developed the iOS and Android App, built the gaming experience, and designed the creative campaign that lived across social, digital, and influence in French, German, and English.

Two exclusive apps

Riders and drivers have different behaviours, so we designed and developed two bespoke apps for Honda Auto and Honda Motor respectively.

 

Highly visual and easy to navigate, the apps transformed Switzerland’s roads scenery into a life-sized game with challenges corresponding to different GPS checkpoints.

Smooth Media Journey

Our media team built a specific targeting strategy to ensure that the right audiences were reached. They then worked on multiple AB tests using different criteria to maximise app downloads and engagement.

The more the merrier

The success of the Honda Helvetic Tour’s first season in 2018 immediately prompted a second season, with more enhancements and challenges. We extended the App to groups for maximum engagement, and added live rankings to engage their competitive spirit.

 

We’re now working on the 3rd season, with improved gamification: The Gold Challenges!

Behind the Scenes

BuzzProd enjoyed the ride too and was responsible for styling, shooting and filming all campaigns in 2018 and 2019.

The results

“The Honda Helvetic Tour was a real evolution in our customer journey and we are very happy with the outcome. Together with Buzz Brothers, we offered to the Swiss Riders Community a unique game, allowing them to discover our beautiful country while sharing with the biker family. The third season promises to be particularly successful and we are looking forward to it.”

Celine Renevey, Marketing Manager Honda Motor
+12K App downloads
A new community of Swiss bikers
2.2M reach
400K video views
We've extended Honda's reach to strengthen their position as one of Switzerland's leading automobile and motorbike brands.
17K challenges played
6K photos with #Hondahelvetictour shared
Strong engagement to gamification experience