Honda
Digitial Campaign
Pre-launch campaign Strategy/ Communication/ Social/ Influence/ Platforms/ Media/ Production/ PRM

How we are electrifying Honda's communication strategy for the launch of their first electric vehicle in 2020.

By 2022, all of Honda’s automobiles will be electric or hybrid, and as lead strategic agency, we are responsible to drive this new electrification strategy forward.

Honda
Digitial Campaign
Pre-launch campaign Strategy/ Communication/ Social/ Influence/ Platforms/ Media/ Production/ PRM

By 2022, all of Honda’s automobiles will be electric or hybrid, and as lead strategic agency, we are responsible to drive this new electrification strategy forward.

Our Mission

Honda tasked us with building interest around their first ever electric vehicle, with defined objectives for client prospects and vehicle pre-orders.

 

With Honda’s declining brand awareness, we saw the Honda e as a prime opportunity to create a longer-term strategy, repositioning the brand to extend its appeal to a new, younger, more design- and tech-focused audience.

Electric Line

The new electric campaign was designed with 3 passion points; design, technology and nature which would be visible across every touchpoint.

Future EV

We revealed exclusive electric information regularly, by developing Honda’s first ‘FuturEV Program’, a Prospect Relationship Management Program with a dedicated website and the opportunity to pre-order.

Amplification ready

To further amplify communication, we selected 7 key Influencers and managed them at the 2019 Geneva Motor Show, 2019 Goodwood Festival of Speed and at Honda e’s roadshow in Switzerland 2020.

Gearing up to launch

We are now in the driving seat preparing for 2020’s launch of the Honda E which spans across digital, social, media, influence and event.

Behind the Scenes

BuzzProd went to extremes to style, shoot and film the entire campaign.

The results

Our strategy has sparked great interest in the Honda E exceeding lead generation objectives.

+122% leads
7 Influencers
1.4M impressions
22% average engagement
32K interactions