/ Digital Campaign
How our simple but spontaneous recipe connected a deliciously creamy brand to a younger audience.
Caprice des Dieux approached us to digitalise their communications strategy in 2019 and inject a younger look and feel into the brand. Thanks to our work, we have become this iconic brand’s lead digital creative agency.
Caprice des Dieux approached us to digitalise their communications strategy in 2019 and inject a younger look and feel into the brand. Thanks to our work, we have become this iconic brand’s lead digital creative agency.
Our Mission
Despite a strong brand heritage, equity and attachment, Caprice des Dieux’s consumption and brand awareness was declining.
Our mission was to design and deliver a complete digital ecosystem that would rejuvenate the consumer base to assure the future of Caprice des Dieux.
Be Spontaneous to win!
If we were to connect with a younger audience we needed to talk to them differently. We needed to be audacious, spontaneous and humorous whilst keeping it simple and current. Our solution was an eccentric digital-led media campaign with multiple activations inspiring the nation to be spontaneous to win prizes!
Data driven media
Our media team prioritised a flexible media strategy and budget to ensure maximum performance of each campaign. This approach enabled us to explore and analyse different criteria to understand which worked best and then adapt the investment and indicators accordingly.
The results
Our strategy has connected Caprice to a younger audience and injected a sense of fun and spontaneity to the brand.
+12.8M reach
+27.7M impressions
+12M video views
45% video completion rate
Excellent rates of engagement thanks to our spontaneous and humorous approach.
73% like the campaign
77% agree the campaign promotes a modern brand image
We designed and delivered a contemporary and appealing campaign.