How our delicious strategic idea enabled iconic Swiss chocolate brand Cailler connect with a younger audience.
Buzz Brothers has been supporting Cailler since 2018 to elevate their brand image and emotional connection with consumers.
Buzz Brothers has been supporting Cailler since 2018 to elevate their brand image and emotional connection with consumers.
Our Mission
Cailler is Switzerland’s oldest chocolatier, having celebrated their 200th anniversary in 2019. For the launch of Dark & Milk, our task was to build awareness, drive maximum trial and foster a fresh new perception of the brand for a younger audience.
The way you like it
Cailler created Dark & Milk to offer the best of both milk and dark chocolate worlds.
We crafted the big idea, “The Way You Like It”, inviting chocolate lovers to enjoy their chocolate, their way. Because when you can choose the intensity that suits you best, there’s no way you can’t like it!

A bold integrated campaign
Responsible for every stage of the campaign, we built a consistent digital and design-led campaign focusing on bold, vivid colours that pop and we extended a quirky and light hearted feel throughout the campaign that ran across social, digital, influence, outdoor, print and in-store.
Are you smooth, rich or intense?
We designed 3 live experiences that corresponded with the 3 unique Dark & Milk intensities.
For Smooth, we went off-piste snowboarding in Verbier. For Rich, luxurious mountaintop spa in Gunten. And for Intense, indoor flying in Sion.



Dark&Milk is Influential
We selected and managed 6 Swiss influencers, who received the full Dark & Milk range and got to try out the experiences before anyone else.
Behind the Scenes
BuzzProd went to extremes to style, shoot and film the entire campaign.
The results
“We were looking for a digital-first creative agency to communicate to a younger Swiss audience. It’s been a great collaboration with Buzz Brothers and we are extremely satisfied with the outcomes of this campaign”