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Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
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Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
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Buzzbrothers•cool creative collective•
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Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
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Lion Cereals

How can we win over Gen Z?

Facing increasing competition for Gen Z attention, Lion Cereals aimed to reinforce its cultural relevance and drive deeper engagement, ultimately positioning itself as an iconic brand that inspires this generation to live life out loud.

Communication
Social Media

Key metrics.

Innovative new gaming campaign targeting Gen Z, achieving outstanding results

Live streams with 3 macro streamers: 1.2M minutes watched, 556K views, 411K reach, 3,779 positive reactions during live sessions

Display campaign: 16.9M impressions, 46% reach, 94% completion rate

OLV & Social campaign: 86.1M impressions, 91% visibility