Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•
Buzzbrothers•cool creative collective•

CPW Promotions

How do we maximize the emotional power of the exclusive licenses CPW partners with?

In a crowded and competitive retail landscape, CPW joined forces with Buzz Brothers to reignite the joy of breakfast. By harnessing the emotional power of iconic licenses (Monopoly, Transformers, DC Comics, Crayola) and CPW’s playful DNA, we set out to transform the cereal box into a playground of imagination—creating engaging, collectible, and interactive experiences that speak to kids and their families across the globe.

MONOPOLY
TRANSFORMERS
DC COMICS
CRAYOLA

Key metrics.

+40 markets activated

Multiple iconic licenses activated: Crayola, Monopoly, DC Comics, Transformers

360° campaign deployment

Presence across retail & digital touchpoints: POS, social media, TVC, websites

Packaging transformed into interactive brand experiences

Smiles spread among kids & families worldwide